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Happy Minimalism™
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CoryGrosser
Cory Grosser
California
Milan
What appears effortless almost never is.
Designed for Disney, iD8 is an innovation space that shapes how ideas are formed. Color acts as an organizing system, guiding activity, focusing collaboration, and creating an energetic environment.
Explored future directions for travel with Samsonite, developing concepts for next-generation luggage systems. The work examined mobility, modularity, and evolving travel behaviors to inform long-term strategy.
Designed the first dedicated North American design studio for Genesis, placing modeling plates between custom workstations and a digital powerwall to create a continuous field of view for ideation, clay, and review.
Presented during Design Miami, Beyond Luxury is a concept exploring extreme personalization. Following a visit to Bentley’s UK factory, the work translated craft and material richness into bespoke objects.
Collaborated with Ford's Brand Imaging Group to shape the storytelling and direction of future-facing concept vehicles. Defined visual strategy and contributed to design DNA, aligning narrative, form, and brand vision.
Curated for Hyundai, Ignite is a lecture platform connecting external voices with automotive designers. Through presentations and dialogue, it introduces new perspectives on process, craft, and the future.
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