Gradient, Textus / Momentum Group

Gradient, Textus / Momentum Group

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The Textus/Momentum Press Kit was a cost-effective, yet visually stimulating media kit designed to capture the attention of the editors of architecture and design publications. The kit announced a new collection of contract textiles used for upholstery and wall panels called "The Gradient Collection." The bright-white sleeve holds all the necessary materials including; a fabric sample, a long folded brochure, a press CD, a printed press release, an image card and a color key. The filled sleeve was mailed to the editors in a translucent, vacuum sealed bag normally used to store food. The kit played with gradated color and contrasting textures. It was highly successful helping our client secure over a dozen print editorial placements and three international design awards. 

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